Carvin Guitars had an ambitious plan for their web site: something offered by no other guitar manufacturer in the world. In addition to the usual on-line catalog and ordering features of a conventional e-commerce site, they wanted to offer their customers the ability to order custom-built guitars. However, with more than 100 models of solid and semi-hollow body electric, acoustic electric, acoustic, classical, and bass guitars, the task seemed daunting. Add to that various combinations of woods, body, neck and headstock styles, colors, finishes, pickups, bridges, tailpieces, fingerboards, inlays, hardware...
There were literally over a billion possible combinations. Each instrument has a unique set of possible options, some of which are included in the base price, and some of which are available as upgrades. The project was further complicated by the fact that some options are mutually exclusive, such as burst edge coloration on a white finish.
Black Diamond was contracted to provide all the backend code to run Carvin's web site. Were they satisfied with the results?
They subsequently hired us to do their international site.